The HollywoodBets Durban July Fashion Experience is a series of fashion competitions and shows before the Durban July day and culminating in the main events on the day of the Durban July.

The pre-raceday fashion events include:

The HollywoodBets Durban July Fashion Experience featuring:
The HollywoodBets Durban July Invited Designer Showcase
The HollywoodBets Durban July Young Designer Award
The Durban Fashion Fair Collection

On the day of the HollywoodBets Durban July:

The HollywoodBets Durban July Raceday Fashion Awards